An inbox that puts what matters first
Every new email gets one of seven priority labels within seconds, in the Gmail or Outlook you already use. Open your inbox and start at the top.
- 1: to respond
- 2: FYI
- 3: comment
- 4: notification
- 5: meeting update
- 6: to follow up
- 7: marketing
- Nora Lindqvist1: to respondFinal contract wording · Asks you to confirm the liability clause before Friday.09:12
- Daniel Okafor1: to respondRe: Q1 timeline · Wants a call this week to agree the launch date.08:47
- Finance team2: FYIOctober invoices approved · All three invoices went through. Nothing to do.08:05
- Design review3: commentComment on Onboarding v3 · Priya left two comments on the welcome screen.Yesterday
- Billing4: notificationYour receipt for November · Receipt for the monthly plan.Yesterday
- Sam Patel5: meeting updateAccepted: Weekly sync · Sam accepted Thursday 14:00.Mon
- The Weekly Brief7: marketingFive ideas for your Q1 plan · Newsletter.Mon
The emails that need you, first
Anything waiting on your reply is labelled To respond and stays at the top. Everything else gets a label that says what it is.
- Nora Lindqvist1: to respondFinal contract wording09:12
- Daniel Okafor1: to respondRe: Q1 timeline08:47
- Finance team2: FYIOctober invoices approved08:05
- Design review3: commentComment on Onboarding v3Yesterday
- Billing4: notificationYour receipt for NovemberYesterday
- Sam Patel5: meeting updateAccepted: Weekly syncMon
Numbered labels in your own mailbox
Seven labels, numbered so they stay in priority order in your sidebar. Receipts, newsletters and threads you are waiting on are filed, never deleted.
- 1: to respond4
- 2: FYI9
- 3: comment3
- 4: notification26
- 5: meeting update2
- 6: to follow up5
- 7: marketing31
- Nora Lindqvist09:12Final contract wordingAsks you to confirm the liability clause before Friday.
- Daniel Okafor08:47Re: Q1 timelineWants a call this week to agree the launch date.
- Drafts waiting for both
It learns from every move
Move an email to another label and we remember the sender. After 3 moves for the same sender, it becomes a rule.
- BBilling2: FYIYour receipt for November
Also included
VIP list
People and domains that always land in To respond and get drafts first.
Sender rules
Always label this sender, or never draft for that one.
Thread summaries
One to three sentences and the open actions for every thread.
Recent mail sorted on day one
Your 300 most recent emails are sorted in the background as soon as you connect.
Presets
Standard, Focused or Show everything. Choose how much moves out of your inbox.
Clean disconnect
Disconnecting deletes the data we hold, and removes our labels if you choose.
How people describe it
Example quotes, written to show the product at work. Real customer stories replace them as customers agree to share.
I open my inbox and the five emails that need me are sitting at the top. The rest can wait until Friday.
Receipts and newsletters are filed before I see them, and nothing has gone missing.
I moved a supplier to FYI three times and it never asked again.
Questions about inbox sorting
- No. The labels appear inside Gmail and Outlook. The web app is for settings, meeting notes, Chat and billing.
- No. Sorting starts as soon as you connect. Rules are there for the exceptions.
- Not yet. The names and the order are fixed so they stay in priority order in every mailbox.
- In Gmail they are archived under their label. In Outlook they move to a folder with the label name. Nothing is deleted.
- We read each new message once to pick a label and write a short summary. We never store full email bodies.